Display & Video Brings New Google Data Insights Google also recently added a range of new visual summary data to its Display &using the product will facilitate through various channels. Google Image BThe new views provide a real-time glimpse of reach – derived in part from DV 's log data – when it comes to campaign performance and should also make it easier to find the top performing programmatic ad campaigns including video. Video has only grown in importance for B B brands during the global health crisis with recent Hubspot data showing that percent of customers prefer to learn more about a product or service through video content.
The functionality of Google's YouTube as a search engine for both B C and B B searches is also an important part of today's marketing considerations with recently released mobile number list research data from SEMrush showing that even smaller YouTube channels can still produce content that ranks at the top of the search results belongs. on the platform. SEMrush image — Learn moreDiscover with Google As more B B brands than ever fall into today's growing publishing category some marketers are increasingly turning to more niche and specialized Google products to refine their SEO efforts.
One is Google Discover the search giant's Android-only personalized mobile offering it was a pain to target specifically with optimizationefforts but recent insight has come from several marketers and SEO professionals including Lily Ray and her "Google Discover Characteristics of Top Performing Content" study. Perhaps currently overlooked by the majority of B B marketers it could still be worth putting some SEO effort into Google Discover Ray noted. “Performing well in Google Discover will likely come from a content strategy similar to that of other social platforms rather.