The course you don't want to miss out on this group and possibly lose it to your competition. What are your goals for using social media? With the use of social media channels you have a certain goal in mind (or several). (potential) customers about news within the company or industry, or about new products/services? Will the channel act as a customer support? Or do you want to promote temporary promotions among your followers? As a company you have certain goals in mind for using social media. But consumers themselves also have reasons and goals for using social media. Why Consumers Use Social Media Social media users also have their own purpose for having a profile.
Also, not every user is looking for contact with companies. For example, one uses social media to gain inspiration, while the other shares the inspiration. In the image below you will find the phone number list same the result of a study on the motivational factors for consumers' social media use and which social media channels are most closely related to this. motivations for social media use Bridging: users look for the connection with companies. In addition, they want to network and have discussions with others about topics that they find interesting. Bonding: Here users want to give a glimpse into their lives to others through status updates and photo sharing. Communicating: For users, this is mainly about simple communication with friends and family.
Discovering: Here users want to discover topics and content that may be interesting or related to existing interests. Taking action: this is about parents who want to monitor their children's social media use and who want to undertake activities together. In addition, it includes actions such as streaming music. LinkedIn was not included in the study, but people generally use the platform to network, follow companies and view or apply for interesting vacancies. Connect the user to your goals A company has various reasons for wanting to use social media.