A recent Report Linker poll found that of shoppers believe online reviews are just as trustworthy as a friend s recommendation. With regard to controlling your online reputation and improving your local SEO however customer reviews on a variety of platforms also create new challenges... Download our free whitepaper and learn how to get the most out of your online customer feedback.. Reviews help you stay competitive and improve your local search rankings More than of consumers are more likely to buy from a business that responds to reviews. Additionally how you respond to positive and negative customer reviews on Google My Business has a direct impact on your local search rankings.
Negative reviews happen. However these do not automatically whatsapp mobile number list lower your rankings in local search. While it s obviously easier to respond to positive reviews your response to negative reviews is particularly crucial this is your chance to clear up misunderstandings and show your customers that you care. Unanswered reviews can also affect your online reputation. A recent Uberall survey shows that a third of consumers will not buy from a business again if it doesn t respond to their review. While Google reviews are the most influential customer feedback on other platforms like Yelp Foursquare and Yellow Pages shouldn't t be ignored.
Customer reviews have become a powerful ranking factor in local search If search queries in Google have a local reference such as supermarket open now or restaurants near me three local locations are displayed as search results the so called Local Pack. In Google added a rating filter to the Local Pack which allows users to set the minimum rating of the location they are looking for If a user s search includes terms like best or top rated the default filter setting is.. This means that Google only shows companies with an average rating of at least. in the results.