The email marketing funnel starts with lead generation. How can you get the e-mail address of potential customers Here are some possibilitiesplacing subscription forms on the website and generating traffic there from search enginessocial networksadvertising banners; launching a lead generation campaign in social networks; organizing the mechanics of collecting offline contactsfor examplefor participating in a prize draw.
It is worth collecting addresses using the double opt-in systemthe user must confirm the e-mail address by clicking on the activation link). Thanks to thisthe database will contain only existing and agreed addresses. of your UK WhatsApp Number List messages that end up in spam. As soon as you confirm your subscriptionstart a welcome series thank yousend a bonus if you promised something in return for the subscription.
In this seriesyou can gradually introduce the company and productsand ask the subscriber for additional information to segment the audience and send the most interesting information. Do you remember how I wrote at the beginning about dividing leads into cold and warm ones The welcome chain can help you with this. See what the subscriber does with your emailspercentage of openingsclicks on linkstotal number of clicks in the email.